Morning Motion: NFL Best Fans Ever, FX Break Down

I loved this ad when I first saw it. It was so well done i wanted to see what the original footage looked like and how much they did it. Let me be the first to say this is amazing, so seamless.

Created by: The Mill

Video Info (via FxGuide.com):

In this NFL spot, directed by Ryan Mckenna and Ben Smith for Grey NY, The Mill substituted items of clothing on characters from beloved sit-coms like Happy Days and Seinfeld with Super Bowl themed attire. New elements were filmed with a mix/overlay system on set, with that footage altered to match the resolution of the existing material. The final shots composites involved meticulous work to match character and cloth movement.

Break Down

2 Responses

[…] This post was mentioned on Twitter by Brad Zimmerman, Kenny Miracle. Kenny Miracle said: I only thought is was a big job for the media librarian. RT @cmdtv Morning Motion: NFL Best Fans Ever, FX Break Down – http://cmd.tv/mm117 […]

02.09.11

Yo, B-Zimmer. The NFL side by side comparison on Youtube is private. How do we watch it?

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