Morning Motion: The Mountain Equipment Co-op Story

Video Info:

Client: Mountain Equipment Co-op
Agency: Giant Ant
Production: Giant Ant

MEC is a pretty special place to many of us on the team, so we were very excited when they brought us in to help them articulate their story to themselves. After some time spent with the executive management team we crafted a story meant to remind them of the entrepreneurial spirit and curiosity that inspired their beginnings — the same outlook that will keep them relevant moving forward.
With a wacky mix of 2D, 3D, and a ton of cel, here’s 2 weeks worth of work!
FInd some of the process here:

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