In 2011, ICANN announced the expansion of the top level domains to include new generic terms like .school, .doctor, .app and many others. Companies/bushiness who wanted to be the registry for these new domains had to apply for a term, and be willing to spend $185,000 a year if they won control.
So the forward thinking, tech minded people at LifeChurch.tv applied to be the registry for .church domains. There hope was to:
- To create a clearly identified namespace for churches and religious organizations, which would make it easier for people to discover, connect with, and share those ministries
- To ensure the .church domain would be widely open to churches around the globe and not limited to one group or special interest
- To make .church domain names available to churches at an affordable price
Yesterday LifeChurch.tv announced that they were not the only company to apply to be the registry for the the .church domain. A company called Donuts Inc., had also applied and ultimately won the rights to be the .church registry.
Now that Donuts Inc. has been chosen to control the new .church domain a timeline can get put in place for the release of these domains for the public.
Donuts Inc. applied for 307 different domains and was an unknown company prior to applying for these domains. If you do simple google search to find out more about Donuts Inc., you will quickly find allegations of fraud connections and worries of misuse by this new company. In LifeChurch.tv’s email about the .church domains yesterday they said:
While we’re disappointed we won’t be able to steward this resource, we’re pleased that the initial objectives above are likely to be achieved with the new registry.
Hopefully this means nothing shady will happen with these new domains, but only time will tell.
Are you looking to get a .church domain? Does it worry you that Donuts Inc. has control vs LifeChurch.tv?